Almost every company in the world has sales people in one form or another. A question we get asked seemingly everyday is: Why are some people successful in sales while others are not? In other words, what makes for a good salesperson? This is a question that sales managers and executives ask themselves regularly, particularly when hiring a new salesperson. Perhaps a more perplexing question is why someone who is successful selling in one job is a complete failure in another, or vice versa. Is there a way of dramatically increasing your odds that someone is going to succeed in a sales role?