These days, people use social media for everything. Sure, a lot of your news feed is probably filled with your former neighbor's new baby, addicting recipe videos, fake news, and political debates. But social media can prove to be valuable and is here to stay – so why not use it to your advantage? Consumers and businesses are using social media to find new products and services, check out other businesses' ratings, schedule appointments, and share ideas. Communities use social media to come together over important issues or raise awareness for great causes. Companies even use social media to brainstorm, engage employees, and communicate. Our research has indicated that the use of corporate social networking signals lower turnover.