Data is everywhere! Twenty years ago, people would say "you’re living in the information age.” With technology advancements, pieces of data are thrown at us more than ever. Your “likes” on social media are tracked and stored in a “data lake” somewhere so some sophisticated algorithm can determine what ads appear on the side bar in your internet browser. You can install a device in your car to monitor your driving habits, such as your speed and how hard you hit your brakes. Then, the insurance company can use this data to adjust your insurance rate. And, if you're like me, you probably have considered buying a fitness tracker to monitor your daily steps, heart rate, and sleep patterns to help you reach your health goals. With or without your consensus (and awareness), we are in an era where data is being created and used constantly.
If data can help companies market products based on your interests, give you reasonable car insurance rates, and motivate you to live healthier, wouldn’t it be cool if data could help you find the right people to work with you? What if the data could help you optimize your talent pool? It can!