If you really think about it, most safety programs treat everyone like they are all the same. They assume that if we train everyone enough, tell them the same policies, and provide them with a safe environment, everyone will be equally and inherently safe. But sadly this is not the case – each person processes and interprets training, rules, and policies a bit differently and this leads to people having different levels of exposure to risk. Some people are simply more at risk of injury than others.
That’s why we have a unique approach to safety – we start with the individual. Research shows there are innate psychological characteristics that are consistently linked to safe behavior, incident rates, and even injury severity. Everyone has a unique combination of these traits and abilities, which makes up their “SafetyDNATM.” By identifying and measuring these unique characteristics, global organizations are now using this ground-breaking technology to drive true behavioral change, grow strong safety leaders and improve safety culture and performance.
Companies with world-class safety performance align all of their people-based functions around one thing – Safety. They hire the right people, grow strong safety leaders and develop a safe workforce by focusing on people’s SafetyDNA. Click on each function in the model below to find out how our Safety Solutions can help you with each of these critical steps.