HEALTHCARE HIRING PERSPECTIVES BLOG

4 Tactics to Include in Your Employer Branding Strategy

Posted by  Shawn Wilhelm

Talent acquisition teams from every industry are feeling the belt tighten around the waist of the labor market. It's no secret that the unemployment rate is at an 18-year low, and as the number of available jobs go up the number of available workers is going down. As a result, teams are looking for new ways to attract and retain talent. These efforts can yield positive results if you know where to start. I can’t think of a better place than building and promoting your employer brand.


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Become an Employer of Choice by Improving Your Employer Branding

Posted by  Shawn Wilhelm

If you had a dollar for every time you heard about the tight labor market, would you be able to buy yourself lunch or an all-inclusive paid vacation to a resort in Mexico? Alright, a vacation to Mexico might be a stretch, but the labor market is a hot topic these days for a reason.

The Bureau of Labor Statistics recently listed the national unemployment rate at 3.8%, the lowest it’s been since 2000. The lack of available talent means that job seekers have plenty of employment options, forcing you to compete for available job seekers or try to pry candidates away from other employers. No doubt, those other employers are trying to steal your employees, too! To retain your top talent and attract the best candidates, you need to be seen as an employer of choice. To do that, you need to have a strong employer brand.


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