Talent acquisition teams from every industry are feeling the belt tighten around the waist of the labor market. It's no secret that the unemployment rate is at an 18-year low, and as the number of available jobs go up the number of available workers is going down. As a result, teams are looking for new ways to attract and retain talent. These efforts can yield positive results if you know where to start. I can’t think of a better place than building and promoting your employer brand.