I’m a firm believer that words matter. Specific words deliver specific messages. Sometimes I can be TOO particular and this may be one of those situations, but perhaps not. Engagement, specifically employee engagement and physician engagement, is a hot topic. But with regard to physicians, is it the RIGHT topic?
I used to do a lot of consulting work for hospitals who were trying to “engage” their physicians. More often than not, this would be an orthopedic or cardiovascular service line development effort and we needed to get various groups of physicians actively involved in what we were doing. We needed primary care physicians to refer patients to the program and our specialists. We needed surgeons and other specialists to help in the design and deployment of new, more efficient care delivery models, to take active leadership roles, and to help meet program financial performance goals.