Press Releases

AMA Names Select International Marketer of the Year for Professional Services

- Earns recognition from Pittsburgh Chapter of the American Marketing Association for Second Consecutive Year -

Pittsburgh, December 7, 2011 - Select International was named "Marketer of the Year" in the Professional Services category by the Pittsburgh Chapter of the American Marketing Association. The award was given in recognition of the company's 2011 online lead generation strategy, which included an increase in website traffic and site conversions, as well as the successful launching of an online interview training program.

The AMA Marketer of the Year is Pittsburgh's premiere results-based marketing competition. It recognizes top-performing brands that compete in one of 14 categories, including public relations & advertising, technology, media & marketing services, and industrial & manufacturing. Entries are judged by a panel of marketing leaders in academia and business in the Pittsburgh region.

Founded in 1993, Select International develops employee assessment solutions to help companies find, hire and retain top talent throughout their organization. The nomination highlighted the success of the organization's online lead generation efforts, including:

• An 265% increase in lead generation
• A steady increase in followers from all social media channels
• Improved search rankings for relevant keywords
• A more than 200% increase in revenue opportunities from website leads

"Our team is focused and has worked very hard this year - it's gratifying to see the positive results that have been achieved," said T.J. Muehlfeld, Select International's Director of Marketing. "We're honored to have these results recognized by the AMA for the second consecutive year."

The awards will be presented at a luncheon on December 8, 2011, at LeMont on Mount Washington. An overall Marketer of the Year will also be named at the event. Bill Flanagan, Executive Vice President- Corporate Relations for the Allegheny Conference of Community Development, will serve as master of ceremonies for the event.

For more information on Select International's products and solutions, please visit www.selectinternational.com.

About Select International

Since its founding nearly two decades ago, Select International's focus has been developing cutting-edge employee assessments. Select International's products and solutions help organizations to identify, select and develop the best employees at all job levels, from entry-level to executive. The company provides Application Tools, Screening Tools, In-Depth Assessments and Interviewing Tools to large and small companies across all industries, including manufacturing, healthcare, customer service, energy, retail, transportation & logistics, and distribution.

Select International is headquartered in Pittsburgh, PA, and maintains offices throughout North America and around the globe. For more information on Select International, call 1-800-786-8595 or visit www.selectinternational.com.